Referral marketing learn how to turn every happy customer into a salesperson for your brand

Referral Marketing or Indication Marketing as it is also known in Brazil, is a technique to motivate your customers, employees and partners to indicate a product or service to their friends and acquaintances. This is one of the most used techniques within Word of Mouth Marketing strategies and also the oldest and perhaps the most effective way of promoting a product or service. People usually value the opinion of friends, family and acquaintances more than an advertisement, for example, which is a great sales opportunity. The phenomenon is already well known, but not by that term — Referral Marketing — nor its potential to generate new business.

Understand how to use Referral Marketing in your company Referral Marketing: Learn how to turn every happy consumer into a seller of your brand (Digital Marketing) How does Referral Marketing work? Referral Marketing consists of creating referral programs, in which Phone Number List the customer receives some benefit by referring other consumers to purchase a company's service. Referral Marketing brings satisfaction to current customers, who are pleased to receive a bonus, to new ones, who trust the recommendation of another user, and to companies that expand their list of buyers. Based on consumer behavior, Referral Marketing is based on the idea that people are highly influenced by others around them and that this potential must be consciously used by the company.



That is no letting referrals happen naturally it is necessary to encourage them through referral programs. How to Create a Referral Marketing Program? The first step is to define who the Referral Marketing programs are aimed at. Choose those customers whose profile you want to attract, as people tend to relate to others with the same interests and behavior patterns as yours. After that, define what the Referral Marketing bonus policy will be. There are several ways, they are: discounts, a new service, fee/registration exemptions or even gifts. Also define the rules of Referral Marketing, it is important to pay attention to this. How long the user must contract with the company, or the minimum quantity of buyer products for the bonus to take effect, for example.

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